7 Active Reading Strategies for Students

7 Active Reading Strategies for Students Dynamic perusing strategies can assist you with remaining centered and hold more data, however its an expertise that requires some investment and exertion to create. Here are a few techniques to assist you with escaping. 1. Distinguish New Words A large portion of us build up a propensity for disregarding words that are enigmatically natural to us, regularly not in any event, acknowledging we are doing as such. When youâ read a troublesome section or book for a task, take a couple of seconds to truly watch testing words. You will probably find that there are numerous words that you think you know-yet that you can’t truly characterize. Practice by underlining each thing or action word that you can't supplant with an equivalent word. When you have a rundown of words, compose the words and definitions in a logbook. Return to this log a few times and test yourself on the words. 2. Locate the Main Idea or Thesis As your perusing level builds, the unpredictability of your material will probably increment too. The postulation or fundamental thought may never again be given in the principal sentence; it might rather be situated in the subsequent passage or even the subsequent page. Finding the proposition is vital to understanding. You’ll need to work on finding the proposal of the content or article each time youre perusing. 3. Make a Preliminary Outline Before you jump into perusing the content of a troublesome book or part, set aside some effort to examine the pages for captions and different signs of the structure. In the event that you don’t see captions or sections, search for progress words between passages. Utilizing this data, you can create a starter diagram of the content. Think about this as the opposite of making a blueprint for your articles and examination papers. Moving in reverse along these lines causes you ingest the data you are perusing. Your psyche will, subsequently, be better ready to â€Å"plug† the data into the psychological system. 4. Peruse With a Pencil Highlighters can be exaggerated. A few understudies submit highlighter needless excess and end up with a messy multi-shaded chaos. In some cases it’s progressively successful to utilize a pencil and clingy notes when you compose. Utilize the pencil to underline, circle, and characterize words in the edges, or (if you’re utilizing a library book) utilize clingy notes to stamp a page and a pencil to compose explicit notes to yourself. 5. Draw and Sketch Regardless of what kind of data you’re perusing, visual students can generally make a brain map, a Venn graph, a sketch, or a timetable to speak to the data. Start by taking a perfect piece of paper and making a visual portrayal of the book or section you’re perusing. Youll be stunned by the distinction this will make for holding data and recalling subtleties. 6. Make a Shrinking Outline A contracting plot is another helpful apparatus for strengthening the data that you read in a book or in your group notes. To make a contracting layout, you have to re-compose material you find in your content (or in your notes). While it is a tedious exercise to work out your notes, it is additionally a powerful one. Composing is an important piece of dynamic perusing. When you have worked out a couple of sections of material, read it over and consider one watchword that speaks to a whole paragraph’s message. Compose that watchword in the edge. When you have composed a few catchphrases for a long book, go down the line of watchwords and check whether each word will incite you to recall the full idea of the section it speaks to. If not, re-read the passage and pick a progressively exact catchphrase. When each section can be reviewed by a catchphrase, you can start to make clusters of watchwords. On the off chance that vital (for example on the off chance that you have a great deal of material to retain) you can lessen the material again with the goal that single word or abbreviation encourages you recollect the clusters of watchwords. 7. Peruse Again and Again Science reveals to us that we as a whole hold more when we rehash a perusing. It’s great practice to peruse once for a fundamental comprehension of the material, and read at any rate once again to get a handle on the data all the more completely.

Child Labor Essay -- Essays Papers

Kid Labor Kid work has been around for long time it despite everything exists in this day and age. Thiskind of work gives issues or challenges in the financial world. Youngster work is social issue with the ascent of modern creation and free enterprise. It showed up in before ages in rural social orders when the youngsters all around the globe needed to work alongside nineteenth century, spreading to numerous nations. The issues began when numerous kids, more youthful than ten years of age, were utilized by industrial facilities. In this paper I will address the issues and history of youngster work, the kid work laws, and my recommendations or answers for kid work issues. Kid work is characterized as the work of youngsters under the time of physical development for extended periods of time. Youngster work is frequently utilized in social orders where ventures are being created. The legislatures and worldwide association for the most part consider an individual financially dynamic if the individual takes a shot at a customary premise. A youngster is a worker if the kid is monetarily dynamic. The youngsters are utilized on the grounds that they are lithe, effective at numerous untalented and semi talented work, brisk students, unprotected and simple for grown-ups to misuse. Truly, kids working is the same old thing, it was and still is frequently depicted for a family's endurance. A significant number of these kids are constrained into the workforce to become poor people, ranch hands and assembly line laborers. These youngsters are denied a training and ordinary youth, a few kids are bound and beaten. Some are precluded opportunity from securing development or the option to leave the working environment and go to their families. S ome are kidnapped and compelled to work. Human rights maltreatment in these practices are existing. There are around 250 milli... ...ause criminal is continually going to be a lawbreaker. My conclusion is that there ought to be an exchange limitation since I need to see a few changes in these nations thatuse youngster work and exchange limitations on them would be my best decision. List of sources: 1. â€Å"Child Labor†, http://1rights.igc.org/ventures/childlabor/ 2. â€Å"History Of Child Labor†, http://www.atchison.K12.ks.us/skilled/childlabor.html 3. UNICEF, â€Å"Child Protection†, http://www.unicef.org/insurance/index_childlabour.html 4. Human Rights Watch, â€Å"Child Labor†, http://www.hrw.org/youngsters/labor.html 5. â€Å"Child Labor Laws†, http://www.doli.state.mn.us/childlbr.html 6. â€Å"US Child Labor Law†, http://www.cofc.edu/~muellerr/childlabor.html 7. â€Å"Children In Factories†, http://www.globalmarch.org/manufacturing plant lab/indonesia.html 8. â€Å"Kaushik Basu†, <http://econ.cudenver.edu/beckman/econ4410/basu.pdf>

The Day Before Selection Begins

The Day Before Selection Begins Sorry for the blog vacation guys. Were scrambling to get ahead in our work before we retreat to selection committee tomorrow. (Dont get too excited, the whole process takes about a month, so were still right on schedule to mail decisions in mid-march.) MyMIT has been pretty static recently, I know. This is because weve been working hard behind the scenes to change things around a bunch some portlets will be retired; some new ones will be added. Weve hired some student experts on subjects like UROP and Arts. I am SO excited to roll out the new layout and content. For the record, I have eaten Annas every day for lunch. I will be heading over there as soon as I finish this post. A parent sent me a disturbing article today. Reality-television-culture meets college admissions. A girl basically paid a consultant to help her reinvent her entire identity (including mailing address and activities) just to match the profile that colleges are looking for. Absurd. And supposedly the girl is a freshman here at MIT now, although I have no way of proving that. The irony is that I read it immediately following our pre-selection meeting, in which Marilee (our dean) talked about how insane the world is becoming in terms of competitive college admissions and how we (meaning all colleges, not just MIT) have a responsibilty to find a way to take the pressure down a notch otherwise the lives of high school students are destined to become 100% about getting into college, which is wrong, wrong, wrong. Life is for living. Below youll find an article that was published in March 2004 in the Boston Globe. After you read it youll know why I love MIT, and even moreso, its dean of admissions and the office she has built. (following article copyright 2004 The Boston Globe.) The Pleasure Principle Tell us about something you do for the pleasure of it. That question, on the MIT undergraduate admissions application, may look innocuous. But it represents one womans attempt to change the world and so far the world has barely budged. Although MITs admissions dean, Marilee Jones, has the support of her school, she is pretty much a revolution of one as she tries to push her counterparts on other campuses to lower the pressure on students competing for slots in Americas elite colleges. Its like an arms race out there, said Dean Jones in a phone interview, referring to the competition between schools to get top ranking on national lists such as the annual US News World Report college survey. That race to get the best students drives high schools, parents, and students to try to meet an ever rising bar of excellence, which, according to Jones, rewards people who are obsessing to the max. Two years ago Jones revamped the MIT application and interview process to learn more about the human being and to tap into what she defines simply as joy. Students answering the pleasure question on the application and another about dreams and aspirations get beyond lists and rote responses. They talk about their friends or their dog or how they like to cook or write poetry, and you see a very different aspect of the person than you see when theyre writing about why they want to be an engineer, said Jones, who began taking her crusade national last year with an article on aggressive parents in USA Today. She is also talking to admissions deans and plans to hit them hard at a May conference at MIT that will include Stanford and the Ivy League schools. In addition, she will address the Consortium on Financing Higher Education in June and talk to high school guidance counselors this summer. Go, Dean Jones! And may you never get discouraged no matter how deafening the silence from administrators who might not see themselves as part of the problem. The blame can be widely shared, of course, to encompass an entire culture, which has become an ulcer machine for adults as well as their kids. Economic pressures are immense, with some people working two or three jobs and with corporations insisting on higher productivity even as they downsize. Technology has made work a keystroke away, and consequently a lot of people never leave the office even when theyre on vacation. The lazy weekend is no more in households where conflicting sports schedules, errands, and briefcases or backpacks full of homework make everyone too aware of the clock. Tell us about something you do for the pleasure of it. The question is profound and deserves societys joyful contemplation. Like I said, I love this place.

Is Your Home a Queen Anne Photos of Popular Victorians

Conflict, Power, and Influence in Interpersonal Communication

Conflict management deals with many levels of communications. Power and influence play a key role in how conflict is resolved in situations involving conflict. The film Lean On Me was first and foremost about transformation on several different levels. At first glance the tactics of â€Å"Crazy Joe† Clark seem harsh and arbitrary. It helps to understand that Joe Clark in real life was a sergeant in the Army reserves. (Gallene 1989) Much of the tactics displayed in the movie would be familiar to anyone who had ever been to boot camp. It is a tenant of modern police training that under stress people will revert to their latest or strongest training. For many years as a principal of a tough elementary school before arriving at Eastside High,†¦show more content†¦The movie does not say. However, the real Joe Clark was the master of using a dramatic gesture to make at point. Communication played a key role in how Principal Joe Clark chose to communicate with the students at Eastside High. Because of his impressive reputation and power, he was brought back at the school in hopes to make changes to the severe demise of the school. He was given the mission and assignment to change the environment of the school that had become violent with very low test scores and rapid drug use. The students lacked respect not only for the faculty, staff and other students but also for the school in which they attended. As the movie takes places and Joe Clark accepts the assignment as Eastside High school principal, he is very disturbed at what has become of the school. One of his many strategies that he used was his power to influence the attitudes and behaviors of Eastside High students which left him with a no nonsense reputation and the credit of named one of the nations â€Å"10 Principals of Leadership† by the governor of New Jersey in 1986. As a former drill sergeant of the Army, Joe Clark used his skills of tough discipline in an effort make some very drastic changes to the school. Although many of his methods were thought of as irrational and intimidating, he was willing to take steps he felt necessary make these changes occur. He realized that the task was far greater than what he initially accepted, but used his powerShow MoreRelatedInterpersonal Communication Essay1498 Words   |  6 PagesInterpersonal communication is the most important kind of communication. It happens when two individuals are in a close proximity to each other, and they are able to provide immediate feedback to one another. IPC (interpersonal communication) is the way we express our thoughts, feelings, and ideas to the people around us. Interpersonal communication is something you need to do well as it affects many aspects of your life. Interpersonal communication is a learned skill that can be improvedRead MoreConflict Management, Interpersonal Communication, And Motivational Theories1106 Words   |  5 Pagespresented concepts of conflict management, interpersonal communication, and motivational theories and their significance to the overall success of an organization. As we dig deeper into the material for leadership and management, the shining theme throughout our readings has been self-less leadership (Satterlee, 2013). This week, we focused on the importance of interpersonal communication, and conflict management. Owner, leaders, and managers must understand the importance of communication especially ifRead Moremr dddsdddd1164 Words   |  5 Pagesï » ¿GS0155 Interpersonal Communication Summary of concepts from Lecture 1 to Lecture 10 Lecture 1: Universals of IPC What is interpersonal communication? Nature of IPC: dyadic approach a. Dyadic b. Dyadic primacy c. Dyads Two types of dyadic connection: a. Dyadic coalition b. Dyadic consciousness Elements of Interpersonal Communication: (the model of IPC) a. Source-Receiver (encode, decode) b. Messages (feedback message, feed forward message) c. Channel d. Noise (Physical, PhysiologicalRead MorePower Of Depression By Joyce Hocker And William Wilmot1035 Words   |  5 PagesPower of Depression In most situations the term power is looked at between one person or group and another. The same perspective from the textbook â€Å"Interpersonal Conflict† written by Joyce Hocker and William Wilmot can be applied when looking at the lack of internal power when going through a phase of depression. The type of power, level of power, solutions, as well as the RICE perspective can all be associated with myself and my depressed state I went through for a few months. Distributive powerRead MoreConflicts And Conflict Resolution Process1671 Words   |  7 PagesConflicts are inevitable in any human s’ interaction which makes their occurrence normal in the workplace. Conflict can be caused by imbalance of power and communication barriers that arise from the social structure or individual interpersonal’ perceptions, assumptions and expectations. The interpersonal conflict has a huge impact on the individual himself and extends to the workplace. The Human Resources (HR) role comes in light to attempt to help in the conflict resolution process. Human resourcesRead MoreImportance Of Interpersonal Communication996 Words   |  4 PagesTaking this Interpersonal Communication course has opened my eyes to the importance of effective communication as it relates to relationships. The information that I’ve learned has inspired me to take a deeper look into how I communicate with my husband. 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Organizational behavior refers to the attitudes and behaviors of individuals and groupsRead MoreThe Principles of Power and Conflict in relationship1502 Words   |  7 PagesCarlos Mr. Baker Communication 2 4 Nov. 2013 The Principles of Power and Conflict in Relationships As relationships are formed we establish power dominances in any kind of relationship such as friendship, love, family, and in the workplace. I believe that the roles of who has power are changing in every type of relationship. Change might be welcome but as roles are changing not all support changes in the relationships such as in the workplace, and family. The principle of power comes in play mostRead MoreThe Role Of Interpersonal Conflict And Learning Communication1382 Words   |  6 PagesMilitary Social work Area 2: Dealing with Conflict (1pg) There are lots of causes of conflict are due to things like Value conflict, which involves incompatibility in ways of life, ideologies – the preferences, principles and practices that people believe in. International conflict (e.g., the Cold War) often has a strong value component, wherein each side asserts the rightness and superiority of its way of life and its political-economic system. Interpersonal conflict occurs when two people have incompatibleRead MoreIntercultural Conflict Management Style ( Chen And Starosta, 1997-8 )1401 Words   |  6 Pagescontext, language differences, and thought patterns, that influence conflict management style (Chen and Starosta, 1997-8). It is important to understand which cultural aspects of communication pattern may be at play when having conflict. One of the key factors that I have found for exploring the communication issues present in intercultural conflicts is the concept of high and low context communication. The idea of high and lo w context communication was first described by anthropologist Edward T. Hall

Pacific Medical Supply Company Free Essays

PACIFIC MEDICAL SUPPLY COMPANY| Case 6| | Submitted to | Samy AhmedFaculty Member: MKT 445Sales Management| Submitted by| Medhad Nasser Chowdhury082735530Section : 01| 3/24/2013| Case Background Pacific Medical Supply Company was a prominent supplier in the southern California region. They used to supply medical instruments and all other itineraries using a distribution channel consisting of sales commission based Sales force. Jim Shine, the owner of Pacific Medical, started off his career with a background of a salesman at a beach application store. We will write a custom essay sample on Pacific Medical Supply Company or any similar topic only for you Order Now His first venture into the medical supplies business commenced in a garage and slowly climbed up to be a fully fledged business covering Southern California meaning major cities such as Los Angeles. With the company growing big Jim’s role moved from sales rep to sales manager to now in a position where he focuses into the whole companies operations. Jim had adopted a business model which ensured the company to be in the profit side of the margin. Then there was the Jim’s sales commission policies which clearly stated how the commission percentage was set. He also had a major list which stated how the sales commission would be structured. Everything seemed fine till Jim employed his most recent and the youngest sales employee, a young business grad female person, named Nicole Landis. Nicole was very good at her job as a sales rep and brought a different meaning of the sales commission. She worked hard and climbed up the ladder in making more revenues for Jim and consequently commission for herself. Jim saw his projected figures going up my immense degree and was glad he made the decision in hiring Nicole but as time passed, Nicole’s achievement increased so did the negative perception by the other employees. Soon came a scenario where Jim realized his sales force was in jeopardy and he had failed in the sales manager’s role. Case Analysis Nicole Landis, the youngest sales person in Jim’s sales force channel, was a young marketing graduate who had evolved into the best salesperson with the highest sales figure consequently making the highest annual sales commission. Nicole was a natural in sales if there ever was one. She could bond and rapport with anyone from purchasing agents to direct customers. Her sales style was to nurture her customers by being honest and prepared. She approached her sales role as an expert consultant who could solve customer’s problems and fulfill needs with her products. Nicole basically put a tick on all the best traits a salesperson could have: Jim Shine’s business model was excellent as per the business’s requirement. He took up the opportunity of Chinese products having very low cost and a high margin of profit. The 80-20 profit model was formed where only 20 percent of the products sold had a 80 percent profit margin. His business model was designed with excellence with a vision very well stated. Jim Shine had his business running with a sales force for a distribution channel. He believed his sales commission structure was well to do till one of his employees Nicole Landis maximized her sales productivity and cracks started being visible in Jim’s commission structure. It was seen, while making the structure Jim put up lucrative commission percentages on high quantity of products sold as he never thought any employee would outperform those sales targets. Jim Shine never realized a sales manager’s role stands very effective if there is an unbalance in the sales force. He found Nicole’s extravagant performance very superb as with the sales figures running high his profits increased consequently. Jim made sure all operations were going smooth nevertheless moving a long way from his Sales Manager’s Role. His whole sales force was getting jeopardized and the companies alignment was getting weaker. Case Conclusion First Jim Shine should strengthen his Sales managerial role and bringing in stability in his Sales force. He should look into Nicole’s situation and bring about a sustainable decision where his best employee Nicole can be retained. He should see if he himself is capable in sustaining the sales managerial role or he should look for a new manager. He should see how can he bring the traits seen in Nicole into the other employees. He should balance the two ideas of making Nicole a manager or bring about a complete re-engineering in his sales commission structure. How to cite Pacific Medical Supply Company, Papers

Communication Skills Communication Tools for Information

Question: Describe about the Communication Skills for Communication Tools for Information. Answer: Brief background Communication is one of the most important elements that is requisite to share information, maintain a relationship, and manage the operational activity (Cornelissen, 2013). Currently, I am a student perusing degree in business management and that my future career orientation will be based on business practices in which marketing will be my core competency area. The scope of the present report is further based on the importance of communication skills along with rationale associated with the perspective. Furthermore, a perspective analysis is also made in conjunction with the strength and weakness of communication practices which will be reflective of my own competency skills with respect to professional practices. Communication skills importance in my professional practices In my perspective, communication is the most fundament aspect that is requisite for harmonious interaction as well as for the development of networking. The prime importance of communication practice is to articulate the message to the corresponding audience clearly. Clear articulation of the message in this context is indicative of the sharing information in a relative sense between the parties such that the associated meaning can be clear as well as presentable in a form that is easier to understanding (Claycomb Martin, 2013). For instance, from the perspective of marketing, it is a pre-requisite to explain the importance of product, dictate the advantageous prospect compared to other similar products, and to convince customer for making a buying decision. The mentioned example is related to communication with external members such as a customer. Another important aspect of clear articulation of vision is associated with the personal internal to the organisation. This includes cla rity in information transfer, shared decision making, discussion and combined opinion for the strategic framework, and collection of response or feedback. Collectively, the mentioned prospect of communication with internal and external agencies of the organization is termed as interpersonal communication skills (Perks, Farache, Shukla Berry, 2013). Likewise, framing trustworthy relationship is also an important aspect of communication practices. Personally, I believe that individual opinion is acceptable in a process only when the associated members have trust. In order to develop, gain, and maintain the trust with associate members, the communication scope must include clarity, honesty, and valuing the opinion of others. With proper knowledge of communication skills and tactics, it will be difficult for any individual to construct and foster active relationship at workplace properly (Gustafsson, Kristensson Witell, 2012). Impotently, in my opinion, anther critical aspect that is equally important for effective communication practices is listening. Personally, I believe that only a good listen can have the potential to render safe and maintain value prospect by virtue of communication that will be having optimal productiveness. Listening characteristics is mainly valuable as it will offer the opportunity to gain newer ideas, it promotes two-way communication, develops understanding and clear negotiation, avoids confusion, error, and misunderstanding, and frame a trustworthy relationship (Claycomb Martin, 2013). Other than having a patient for listening in communication practices also boost the morale of other parties, and hence they feel more informed and secure while being engaged in the communication process. Communication is essential for leading people Leading people denotes the requirement to manage the resource utilisation as well as responsibility sharing among the employees. Often during my professional conduct, I found delegation and responsibility sharing, a significant challenge in the process of task execution. This includes conflict of interest, limited availability of the resource, lack of proper or prior information, and fear with respect to competency level. Leading people in this regard is related to understanding the prospect of the employee as well as accurate identification of their potential. Based on my personal experiences, there are instances in which conflict and negative emotions become dominant in the workplace (Perks, Farache, Shukla Berry, 2013). For example, negotiation and delegation is an aspect that general conflict of interest among people, which in turn is responsible for deteriorating the standards of work outcome. Likewise, there are instances in which negative emotion tends to arise within the wor kplace, such as anger, frustration, jealousy, and anxiety. These factors can only be mitigated using the openness in communication and taking corrective action in time (Gustafsson, Kristensson Witell, 2012). Primers used to effective communication As per my own communication style is concerned, I have learned the use of a primer that not only facilitates a two-way communication but also offers value prospect in understanding and forwarding a productive message. The foremost requirement of effective communicating practice includes preparation. A necessary element in this outlook is related to clarification of communication goal and anticipating the viewpoints as well as associated feelings of the receiver (Beebe Masterson, 2014). Once the communication plan is complete, the next level requirement is associated with the effectiveness of message delivery. In particular, this includes expressing the meaning with conviction and relating the message to comparative larger goals. Note that confirming the understanding of another person is much essential in this regard. Likewise, as mentioned in the earlier section, listen is another valuable tool that increases the effectiveness of communication. I realised that keeping an open mind and identifying the key point of the message is critical in making the whole communication practice efficient. According to Brunton et al. (2015) collected feedback must be valued precisely, and the same must be used for the further constructive purpose. Lastly, it is essential to evaluate the effectiveness of communication, and concurrent action must be implemented for bringing efficient outcome. Evaluation of my communication practices In this part of the report, an evaluation is presented that is based on my own communication practices. The scope of this analysis is based on my perspective analysis as well as the feedback collected from peers and teachers (Henderson, Cheney Weaver, 2015). The evaluation section is mainly focused on the strength and weakness, which are critical for future improvement. What is my strength in communication? The key strength of my communication lies in the use of evidence while making advocacy for any concerned topic. In particular to the marketing profession, it is much essential to convince the audience (customer and peers), such that they must believe and accept the advocated prospect. This impressive power will be appearing in the communication practice when there will be a substantial reflection of evidence (Mishra, Boynton Mishra, 2014). For instance, while dictating the market trend, it is important to show the market statistics, figures, facts that can shed a positive impact on the other party. Another significant strength is the use of accurate verbal as well as non-verbal manner during any communication process (Jensen, 2015). The verbal skills are associated with the use of precise words, jargons, addressing people correctly, and using proper sentences that can offer clarity of understanding. Similarly, the use of non-verbal task includes appropriate body language, eye contact, facial expression, use of hand motions, and eye movements. I believe that these traits are important as it reflects confidence in the communication as well as present trustworthy feelings afterwards (Rosemann vom Brocke, 2015). What is my weakness in communication? Particularly, when I use to be in tensed condition or full of anxiety, I was unable to maintain a proper tone in my communication. Accordingly, my body posture, hand movement, and eye contact also use to be in a disordered manner that in turn offer a negative impression to the other party. While discussing my weakness with my peers, they suggested that using openness in communication and making clear negotiation are the easiest tool that not only manages leniency during communication practice but also avoids negative feelings in the listener (Wallnfer Hacklin, 2013). Being a patient listener is another good quality of my communication practice While collecting a feedback opinion in conjunction with my communication practice, I was admired by my peers that listening patient is another important criteria that is responsible for my communication effectiveness (Jensen, 2015). Active listening mainly involves paying complete attention and avoiding interruption caused by external noise. In addition to this, the listening practice also helps me in identifying the concern of customers and thereby I use to manage requisite provision for maintaining a good relationship with them and making the transaction of professional elements. Failure to maintain authoritative style during conflict is my weakness The authoritative style mainly helps in retaining transparent negotiation which in turn is responsible for raising conflict like situation. Particularly, while managing the employees, I realise that there requires a balance between delegation and valuing of individual perspective. I have also noticed that I lack clear communication while making the negotiation in a conflict like situation, which is reflective towards failure to adopt the authoritative style of communication (Ruck Welch, 2012). Conclusion In summary, the present report is based on self-reflection of communication practices. I realised that use of proper approach while maintaining verbal and non-verbal traits in a communication practice is an essential requirement to make communication practice most efficient in terms of outcome. Other than this, effective communication style also includes patient listening, collecting feedback, making firm analysis with evaluation, and implementing into the course of action, for practical outcomes. Another part of the solution is further based on an evaluation of my own communication practice that sheds light on strength and weakness. Use of evidence and using proper verbal as well as non-verbal accuracy are my strength. On the other hand, failure to maintain a proper tone in communication practice is my weakness in communication practices. References: Beebe, S. A., Masterson, J. T. (2014). Communicating in small groups: Principles and practices. Pearson Higher Ed. Brunton, M., Kankaanranta, A., Louhiala-Salminen, L., Jeffrey, L. (2015). Are Strategic Communication Management Competencies and Personal Attributes Global? A Case Study of Practice in Finland and New Zealand. International Journal of Business Communication, 2329488415608846. Claycomb, C., Martin, C. L. (2013). Building customer relationships: an inventory of service providers objectives and practices. Journal of Services Marketing. Retrieved from https://www.emeraldinsight.com/doi/abs/10.1108/08876040210447342 Dated 02 Sep 2016. Cornelissen, J. (2014). Corporate communication: A guide to theory and practice. Sage. Gustafsson, A., Kristensson, P., Witell, L. (2012). Customer co-creation in service innovation: a matter of communication?. Journal of Service Management, 23(3), 311-327. Henderson, A., Cheney, G., Weaver, C. K. (2015). The role of employee identification and organizational identity in strategic communication and organizational issues management about genetic modification. International Journal of Business Communication, 52(1), 12-41. Jensen, R. W. (2015). The Role of Public Relations and Organizational Communication in Environmental Management. An Integrated Approach to Environmental Management, 277. Mishra, K., Boynton, L., Mishra, A. (2014). Driving Employee Engagement The Expanded Role of Internal Communications. International Journal of Business Communication, 51(2), 183-202. Perks, K. J., Farache, F., Shukla, P., Berry, A. (2013). Communicating responsibility-practicing irresponsibility in CSR advertisements. Journal of Business Research, 66(10), 1881-1888. Rosemann, M., vom Brocke, J. (2015). The six core elements of business process management. In Handbook on Business Process Management 1 (pp. 105-122). Springer Berlin Heidelberg. Ruck, K., Welch, M. (2012). Valuing internal communication; management and employee perspectives. Public Relations Review, 38(2), 294-302. Wallnfer, M., Hacklin, F. (2013). The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation. Industrial Marketing Management, 42(5), 755-764.

The Taming of The Shrew Themes

'The Taming of The Shrew' Themes Lets examine the two major themes that drive Shakespeares  The Taming of The Shrew. Theme: Marriage The play is ultimately about finding a suitable partner for marriage. The motivations for marriage in the play vary enormously, however. Petruccio is only really interested in marriage for economic gain. Bianca, on the other hand, is in it for love. Lucentio has gone to great lengths to win Bianca’s favour and to get to know her better before committing to marriage. He disguises himself as her Latin teacher in order to spend more time with her and to gain her affections. However, Lucentio is only permitted to marry Bianca because he has managed to convince her father that he is incredibly rich. Had Hortensio offered Baptista more money he would have married Bianca despite her being in love with Lucentio. Hortensio settles for marriage to the widow after his marriage to Bianca is refused. He would rather be married to someone than have no one. It is usual in Shakespearian comedies that they end in marriage. The Taming of the Shrew does not end with a marriage but observes several as the play goes on. Moreover, the play considers the impact that a marriage has on family members, friends and servants and on how a relationship and bond is formed thereafter. There is a form of elopement where Bianca and Lucentio go off and marry in secret, a formal marriage between Petruccio and Katherine where the social and economic contract is key, and the marriage between Hortensio and the widow which is less about wild love and passion but more about companionship and convenience. Theme: Social Mobility and Class The play is concerned with social mobility which is ameliorated through marriage in Petruccio’s case, or through disguise and impersonation.  Tranio pretends to be Lucentio and has all the trappings of his master while his master becomes a servant of sorts in becoming a Latin teacher for Baptista’s daughters. The Local Lord at the beginning of the play wonders whether a common Tinker can be convinced he is a lord in the right circumstances and whether he can convince others of his nobility. Here, through Sly and Tranio Shakespeare explores whether social class is to do with all the trappings or something more fundamental. In conclusion, one could argue that being of high status is only of any use if people consider you are of that status. Vincentio is reduced to a ‘faded old man’ in Petruccio’s eyes when he is encountered on the way to Baptista’s house, Katherine acknowledges him as a woman (who could get any lower on the social strata?). In fact, Vincentio is super powerful and rich, his social status is what convinces Baptista that his son is worthy of his daughter’s hand in marriage. Social status and class are therefore very important but transient and open to corruption. Katherine is angry because she does not conform to what is expected of her by her position in society. She tries to fight against the expectations of her family, friends and social status, her marriage ultimately forces her to accept her role as wife and she finds happiness in finally conforming to her role. In the end, the play dictates that each character must conform to his position in society. Tranio is restored to his servant status, Lucentio back to his position as a rich heir. Katherine is finally disciplined to conform to her position. In an additional passage to the play even Christopher Sly is returned to his position outside the alehouse having been stripped of his finery: Go take him easily up and put him in his own apparel again and lay him in the place where we did find him just underneath the alehouse side below.(Additional Passages Line 2-4) Shakespeare suggests it is possible to cheat class and social boundaries but that the truth will win out and one must conform to ones position in society if we are to live a happy life.

Summary of Jean-Paul Sartres Contributions to Philosophy Essays

Summary of Jean-Paul Sartre's Contributions to Philosophy Essays Summary of Jean-Paul Sartre's Contributions to Philosophy Jean Paul Sartre (1905-1980) was a philosopher among other vocations (including novelist, playwright, and literary critic) and was also at the forefront of 20th century French philosophy and Marxism but is mainly considered an existentialist and is a key figure in that area of philosophy. At the outset Sartre?s philosophy was influenced by Edmund Husserl, the phenomenological movement and the idea that consciousness is about objects rather than creating within it an inner representation of the object, but he expands on these ideas and gives his own spin as his body of works grows. In 1938 Sartre published one of his earliest and most well-known works is La Naus?e (Nausea) which depicts a frustrated historian (Antoine Roquentin) who feels nausea as a result of his struggle to define himself despite the distractions of inanimate objects and situations which he believes detract from that goal, end he even fears whether his existence is a figment of the imagination. This novel is often considered a manifesto of existentialism and is sometimes seen as one of the canonical works of the movement. It brings up questions of existence, objects in relation to consciousness, freedom, and the meaning of life. Shortly after publishing this work Sartre also wrote an essay called The Transcendence of the Ego in which he expanded on the idea that objects exist independently from our consciousness of them and added the idea that a person?s ego is itself an object of consciousness to be discovered. His main existentialist work however is called Being and Nothingness: An Essay on Phenomenological Ontology and was published in 1943. Its writing was spurred but Sartre?s reflections as a result of reading Martin Heidegger?s Being and Time, an ontological work from a phenomenologist perspective, which prompted Sartre?s subtitle for his work. He analyzes and criticizes the works of other philosophers and uses these to summarize his theory of being, consciousness and phenomena. One of Sartre?s most original contributions to metaphysics is found in this work and is his concept of ?nothingness? and the idea that it is essential to being. He also talks about ?being? in two sense using Hegel?s terminology (pour-soi/for-itself, and en-soi/in-itself) and talks about the in-itself existing independently and transcending the for-itself.

Analysis of the Critical Theorists View on Domination Term Paper

Analysis of the Critical Theorists View on Domination - Term Paper Example The Concept of Domination Due to the radical perspective of the critical theorists, the social notions presented had effects that can be attributed to the concept of domination. Domination is defined as a form of influence to an individual that results in the confirmation of goals, purposes, and actions to what had been prescribed or dictated (Held, p.149). This can affect the society in terms of different aspects that comprise the social institutions such as the culture industry aspect, the technology and consumption aspect, the nature of corporate capitalism, and the authoritarian personality. Each of these components can affect the manner by which a society functions, thus, these are included in the essential factors within the critical theory (Craib, 1992; Miles, 2006). Domination is the main concept that links the different points of views of the different advocates of the critical theory but is considered as the uniting factor in the critical theory. ...210). Due to the differe nt views of the critical theorists, the whole perspective of the group regarding domination is composed of the different components. Domination and the Culture Industry The view of domination in relation to the culture industry is the main perspective of Max Horkheimer and Theodor Adorno. It explores the role the nature of the culture which according to them is a ‘capitalist industry.’ This can be attributed to the fact that what is termed as enlightenment can be considered as mass deception. This is due to the fact that capitalist industry dominates the culture. Thus, instead of triggering a check and balance effect to the dominating effect of the capital, the interactions within the society such as work and even leisure is completely controlled (Szeman and Kaposy, 2010, p.40). The theory perceives the society dominated by the capitalist industry to be in a vicious cycle. Upon looking at the said perspective, it is clear that it is one of the reasons that the critical theory is considered radical because it questions the whole social structure.

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS Essay

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS - Essay Example Netflix was actually formed with the idea to provide Rental DVDs to customers without taking any charges from the customer for returning the DVDs late. Initially the company was taking late charges from their customers but after two years, Netflix changed their strategy and no late payment was charged for returning the DVDs late. The company also introduced the subscription services in which customers could select 4 movies rentals per month for a fee i.e. $15.95 per month. After few months, company offered unlimited plan for rental DVDs in which subscriber can have as many DVDs as they like for only a flat fee $19.95 per month. This scheme led to the success of company and its website volume grew by more than 300 percent. Company also made IPO of 5.5 million shares to raise capital of $82.5 in 2002 in order to expand its business. In the mid of 2011, Netflix changed its pricing and service structure. The company separated the two businesses i.e. DVD rental business and online video streaming with new enhanced price. Formally, company used to charge flat rate $10 per month for both the services. However the new pricing structure brought $8 for each service which collectively costs $16 for subscribers who were using both services. The situation had become worse when almost 1 million subscribers left Netflix’s services and its stock price fell down from $298 to $63 within few months (Netflix b). The CEO of the company, Reed Hastings, found that the root cause of the problem was ineffective communication with customers. He admitted that the company did not clearly mention the reasons of new policy to its subscribers (Netflix c). However, the increasing competition has been a real concern for the company and with the growing market and increasing marketing budgets and campaigns of competing firms, Netflix h as been facing threats from the competitors. In addition to this, competitors have been able to attract customers of Netflix by offering

Merton’s Theory of Scientific Ethos

Merton’s Theory of Scientific Ethos Robert Merton and the institutional imperatives of organised science. Do you think that the normative structure of science is working today? Why? Robert Merton has been hailed as the most important American sociologist of the 20th century[1]. His oeuvre includes works on the theory of knowledge, the sociology of science as well as functional and structural analysis. This essay will examine one of the most significant claims of Merton, that is that science is regulated by four distinct norms. While his work has arguably to the foundation of a whole academic discipline[2], the normative notion of science itself unites various strands of enquiry that are testament to the diverse personal and scientific interests of Merton. In nuce, Merton’s claim that science is essentially a normative endeavour conducted to the tune of shared ethical rules, straddles the fields of the philosophy of science and theories of knowledge just as it draws on assumptions located in the domain of moral philosophy and the theory of truth. The essay will approach this complex in the following way. First, Merton’s claims will be outlined in as much detail as possible. Second, the essay will sketch the main lines of criticism that Merton’s theory of scientific ethos has attracted. Finally, an example of scientific debate will be examined in view of Merton’s claim that will allow us to assess the validity and usefulness of Merton’s theory. Merton’s thesis about the normative structure of science goes back to an article he published originally in 1942, early on in his career[3]. The essay is short and, with the exception of mentioning two works by Talcott Parsons, makes no references to its immediate philosophical context, the emerging sociology of science. Furthermore, Max Weber is not mentioned at all throughout the piece. Nevertheless the article has become one of the most celebrated and debated publications in the theory of science. Merton contends that science is characterised by four interconnected but distinct organisational principles. These principles are ethical in nature and function as structural imperatives for science. First, science is universal insofar as contributions to it are ‘assessed on merit and significance’[4]. Second, scientists judge scientific theses against empirical material that is available, and ‘suspend judgement’ until all the facts are known. Merton calls this ‘a methodological and institutional mandate’[5]. Third, Merton maintains that scientists are committed to disinterestedness, and do not regard self-interest as a viable motivation for scientific work. The objective for scientists is to advance scientific knowledge rather than personal interests. Fourth, scientific knowledge that has proven to be reliable and accurate is to be readily available to every member of the scientific community, a phenomenon that Merton calls ‘communismâ₠¬â„¢. [6] Merton’s sketch of all four principles in the article is brief. Organised scepticism receives especially short shrift with just about two paragraphs[7]. In these two paragraphs Merton conspicuously fails to provide a definition of it altogether and instead discusses the wider context of this ‘methodological and institutional mandate’[8] for scientists. The question is whether Merton has presented a picture of science that is accurate today. The problem is that it is not quite clear what Merton actually says. He has been praised for his eloquence, but his admirable articulacy sometimes obscures the meaning of his thesis. The essay will now examine some of the more obvious criticisms. The first difficulty concerns the main thrust of Merton’s argument. In arguing that four normative principles organise scientific endeavour, is he making a normative or descriptive point? Are these observations of empirical nature or do they outline prescriptive ideals that ought to guide scientists in their work? We may take Merton’s thesis to articulate some more general prescriptive standards of science, which ideally ought to be applied in the scientist’s work in order to facilitate scientific progress. [9] Merton makes a point then which requires empirical verification. He has to show that science conducted in this way promotes scientific advancement which scientific work conducted contrary to these norms would not. Understandably this is hard to prove. It requires a historical argument, a narrative of successful scientific development, which to a certain degree he attempts to provide in his article.[10] So what does Merton try to say with his four criteria? The list of norms does not allow us to differentiate between valid and invalid science. It also fails to provide us with guidance as to what good and bad science is in a more general context. Perhaps at some time in the future, science requires secrecy and the exclusion of some parts of the scientific community from the results of scientific work. In fact, critics pointed out that Merton’s thesis works on the peculiar assumption that only academic science is science. Industrial research must by nature fail to comply with his standards of enquiry and hence cannot aspire to be science[11]. A nonsensical conclusion since much of sciences progress is owed to research in an economic and entrepreneurial environment, conducted for reasons of profit and the furtherance of self-interest. Yet, perhaps all these interpretations of Merton’s argument overlook the obvious. Possibly, his four standards of scientific discovery only make an observation on the nature of science in general. In this way Merton must be understood to make a simply descriptive point that scientific conduct is regulated by norms that may not always be explicit and unarticulated. If we would take him to argue this, his argument then all of a sudden fits into the wider functional theory of science that he was keen to advocate[12]. Merton argues that the adherence to the four norms produces a system of knowledge that has features that we associate with science, and which have subsequently have come to be synonymous with science. The scientific ethos is then only a historical by-product and Merton’s succinct formulation of this ethos in four principles of scientific behaviour simply describes the way in which science is done. Research that does not comply with these standards may still be science but does not contribute to science as a coherent system of human behaviour. Merton’s normative structure of science thus tells us something about the way in which science has come to sustain itself as a system of knowledge[13]. The four standards of scientific enquiry fulfil a function in generating systematic knowledge that contributes to the advancement of science as a coherent system of human interaction within a (academic) community. Critics have pointed out that this vision of science is not less problematic than the ones we have sketches above. Two general accusations have been levelled against this Mertonian notion of science. The first criticism argues that Merton is simply stating the obvious or, even worse, that his argument is tautological[14]. The second criticism is of different calibre and claims that Merton’s normative vision of science advocates one particular type of scientific endeavour that de-legitimises other forms of research[15]. Both criticisms warrant some closer examination. The first criticism is easily outlined and echoes some points made earlier. If Merton believes that the normative principles structure scientific knowledge then he can be taken to make either of two points which are different in scope and nature. First, he may simply be stating the obvious, describing the way in which science is being conducted. Any future changes to this may result in the end of science as we know it and as a coherent sub-system of human conduct but may give rise to the development of a new system of science, along different, yet unknown lines. Norms and standards, in this scheme of things, are contingent yet critical for the type of science that is currently institutionalised universally. Unless Merton attaches some value to this current form of science, his observation is bordering on the tautological, since it fails to tell us anything about the way in which we ought to do things in science. If he does associate the current state of science with a particular valu e, he needs to tell us what is so valuable about this specific type of science, an issue that philosophers of science discuss through the lens of scientific innovation[16]. Philosophically, this requires some wider justification, something that Merton fails to do. In fact, there is a plethora of criticism that targets exactly the kind of (modern) science that Merton seems to find commendable. Feminist and environmentalist criticism abounds. So there is evidence to the contrary that he would have to confront. The second criticism draws on radical theory and maintains that Merton’s normative notion of science acts as a gatekeeper to exclude other, conflicting visions of science. His theory of scientific endeavour thus fulfils a political function that translates into the suppression of deviant forms of scientific conduct. Bourdieu makes this claim forcefully in an article on Merton’s sociology of science in 1990 when in an unflattering way he calls Merton’s work ‘a hagiographic vision’[17]. Further on he writes: †¦ if Merton takes note of the existence of the work of scientific production, he continues to apply to it analytical categories which hare imposed on him by this very world itself, so that what he present as a description of its positive laws of functioning is often little more than a record of the normative rules which are officially professed by its members. He therefore departs only in appearance from the ‘internal’ reading†¦[18] This is a damning observation since the critical content of Merton’s theory of normative science resides in its ability to provide an external as well as internal picture of what scientists do[19]. If Merton, as Bourdieu claims, only replicates in his vision of science the self-understanding of scientists, his theory is little more than self-congratulatory contribution to identity formation in the scientific community. On a more sinister note, propagating these standards of scientific enquiry would deny other scientifically orientated behaviour the badge of honour. Merton’s theory of normative science would then become the main vehicle for defending a particular version of science, resting on values and principles that are far from universal. This is the point where theory spills over into institutional practice and may result in exclusion of scientists that fail to conform to a particular type of scientific behaviour. A brief example may demonstrate this problem. In 1994 two American professors published ‘The Bell Curve’, a sociological investigation into the link between race and intelligence[20]. Their work presented ample empirical material while their conclusions were particularly repugnant. The book included an argument for and against various social policies and therefore the authors deliberately placed their work in a political context. Although they adhered to all obvious scientific standards critics labelled the book as a political treatise with a foul set of conclusions. One of these conclusions was the authors maintained that there was evidence that African Americans were of inferior intelligence to White Americans. There can be no doubt that this repulsive claim strikes everyone who does not harbour racist attitudes as demonstrably false. Academic critics consequently slated the books’ premises and conclusions and pointed to a whole array of either ethical or method ological inconsistencies in the work[21]. What does this mean in the context of Mertonian imperatives for scientific discovery? First of all, Merton’s vision of science claims that disinterestedness is a norm of scientific enquiry, hence however abhorrent the conclusions are scientists must pay no heed to the social or political ramifications of their endeavours if they wanted to preserve science as a coherent system of human activity. Given the social context of race studies this is a plea for unethical behaviour while salvaging an internal code of practice that may have repellent consequences. To contend that scientists can conduct their enquiries in a bubble of self-contained norms is nonsensical. It is far more likely that scientists constantly re-negotiate the standards and norms of their work[22]. Science is a social endeavour, yet the social norms that apply to scientific conduct are drawn from wider society not from the reclusive community of academics only. Secondly, however, it is exactly the violation of the proclaimed standards of scientific behaviour which allows scientists to re-assert and re-evaluate the boundaries of science as a particular type of human conduct. Adherence to the self-professed norms thus does not advance science as a body of knowledge but produces a sterile and eventually inert body of knowledge that lost its connection with the purpose of scientific enquiry, to better the human condition. Thus science is in a constant process of boundary revision and definition, interacting with society and its needs. Merton’s internalist functionalist vision of science cannot accommodate this aspect of scientific endeavour and hence fails to acknowledge the actual purpose of science in the wider context as well as its resources for constructive change and transformation. References Pierre Bourdieu. Animadversiones in Mertonem. In Robert K. Merton. Consensus and Controversy, edited by Jon Clark, Celia Modgil, and Sohan Modgil. London New York Philadelphia: Falmer Press 1990, pp.297-301. Cynthia Fuchs Epstein. Seredipitous Science and The Prepared Mind: Merton on the Microenvironments of Discoveries. In Contemporary Sociology. A Journal of Reviews, September 2005, Vol.34, No.5, pp.477-453. Steven Fraser (ed.). The Bell Curve Wars. Race, Intelligence and the Future of America. New York: Basic Books 1995. Lowell L. Hargens. What is Mertonian Sociology of Science? In Scientometrics, Vol. 60 (2004), No.1, pp.63-70. R. Herrnstein and C. Murray. The Bell Curve. New York: Free Press 1994. John Law and David French. Normative and Interpretive Sociologies of Science. In The Sociological Review, 22 (1974), pp.581-595. Robert K. Merton. The Normative Structure of Science [1942]. In Robert K. Merton. The Sociology of Science. Theoretical and Empirical Investigations. Edited and with an Introduction by Norman W. Storer. Chicago and London: University of Chicago Press, pp.267-278. Nico Stehr. Robert K. Merton’s Sociology of Science. In Robert K. Merton. Consensus and Controversy, edited by Jon Clark, Celia Modgil, and Sohan Modgil. London New York Philadelphia: Falmer Press 1990, pp.285-294. Nina Toren. The Scientific Ethos Debate: A Meta-Theoretical View. In Sic. Sci. Med., Vol. 17, No. 21 (1983), pp.1665-1672. Jonathan H. Turner. The Structure of Sociological Theory. Homewood: The Dorsey Press 1978. 1 Footnotes [1] Epstein, Serendipitous Science, p.447 [2] On the background of the sociology of science cf. Hargens, Mertonian sociology. [3] Merton, Normative Structure. [4] Toren, Scientific Ethos Debate, p.1666 [5] Merton, Normative Structure, p.277 [6] Merton, Normative Structure, p.273-275 [7] Merton, Normative Structure, p.277-278 [8] Merton, Normative Structure, p.277 [9] Toren, Scientific Ethos Debate, p.1667 [10] Merton calls for a ‘comparative study of the institutional structure of science’. Merton, Normative Structure, p.269 [11] Stehr, Merton’s Sociology of Science, p.286 [12] For his contribution to functionalism cf. Turner, Structure of Sociological Theory, pp.69-76 [13] Law and French, Normative and Interpretive Sociologies, p.584-585 [14] Toren, Scientific Ethos Debate, p.1666; Bourdieu, Animadversiones, p.299 [15] Law and French, Normative and Interpretive Sociologies, p.585 [16] Law and French, Normative and Interpretive Sociologies, p.581-585; Toren, Scientific Ethos Debate, p.1668 [17] Bourdieu, Animadversiones, p.298 [18] Bourdieu, Animadversiones, p.298 [19] Stehr, Robert K. Merton’s Sociology, p.289 and Law and French, Normative and Interpretive Sociologies, p.582 [20] R. Herrnstein and C. Murray. The Bell Curve. New York: Free Press 1994 [21] cf. Steven Fraser (ed.). The Bell Curve Wars. New York: Basic Book 1995 [22] Law and French, Normative and Interpretive Sociologies, p.586

Nature View Case Study

The core focus of the case for us is to look at alternative strategies for going to market, which are the issues raised in questions 1, 2, 4, and 5. It is sometimes useful to create models in excel to help evaluate one’s options which I have referenced in 3a and thru the link included below. 1. How has Natureview succeeded in the natural foods channel? Nature View has succeeded in the natural foods channel through the use of brokers who sell its product (yogurt) to natural foods retailers. Their brokers have the direct relationship with the retailers, meaning: the retailers purchase the Natureview yogurt from the brokers and not directly from Natureview itself. Using this broker distribution channel system Natureview has succeeded in capturing 25% of the natural food market. This system has also enabled an increase in sales for its 8 ounce and 32 ounce products. Perhaps more importantly, the health food channel was successful because of its success in reaching the target market. Health conscious women were Natureview’s target market and their brokers worked with retailers that had access to that demographic. More specifically they targeted women who earned high incomes, were education, and lived in the Northeastern or Western USA 2. What are the two primary types of growth strategies under consideration by Natureview? The first strategy was to remain in the natural/healthy foods channels of distribution and make little change to their current model. The second growth strategy was to enter select supermarkets for broader exposure. The first strategy involved increasing the market share of Natureview in the natural foods market in which they were already present. They would have focused their marketing efforts on the target audience with greater intensity. Natureview would have to modify its product to satisfy the needs of this segment by using price differentiation and it would have to launch advertisement campaigns/promotions to support this strategy. The second strategy was to enter select supermarkets and break into the grocery market segment. The motivating factor for entering supermarkets was based in the fact that 97% of all yogurts are sold in super-markets. More importantly to Natureview, 46% of organic food eaters shop at supermarkets. If Natureview wanted a successful presence in supermarkets it would need to develop a yogurt product line specifically for supermarkets with appropriate price points, advertising and promotional plans. Additionally, they would need to negotiate terms and conditions with the supermarkets because of the different relationship without their usual brokers. 3a. How do the three options compare financially in terms of yearly revenue, gross margin, required investment, and profit potential? Note: to help you evaluate this I have posted an excel model to HuskyCT. The three options are distinct with options one and two being more similar than option three. Initial annual revenue for option three is the only one in the positive; however, five years into each option, options one and two are roughly six and four times higher than option three respectively. Gross margins for options one and two are relatively equal, but the margin for is half for the distributer yet greater by seven percent for the retailers. The required investment for option three ($400+) pales by comparison with options one and two being nearly four and five million dollars respectively. This intial cost is offset by the potential profits over the lifespan of the options; option three yield of only $4. 8M , option two coming in at $10. 6M, and option one with a walloping $11. 0M of respective net present values. 3b. If the venture capitalists extended their deadline for meeting the $20 million revenue target by 12 to 18 months, would that change your recommended action plan? The supermarket options would have to be chosen to raise the $20M with the extra time given. With distribution through supermarkets they wwold be able to realize their target by 2001. The larger customer base of the supermarkets provides a strategic advantage that the health foolds market doesn’t. The inherent risk of this option is that the profitability of Natureview will diminish and jeopardize the premium price it currently enjoys in the natural food segment. 4. What are the strategic advantages and risks of each option? What channel management and conflict issues are involved? Natureview will have to deal with significant channel management issues if it pursues the supermarket options. It will thrust the company into direct competition with large national brands, forcing it to adjust its price to match the prices of those national brands. Natureview would also have to negotiate with supermarket chains and obtain favorable conditions for the retail of their products. Most significant to brand management, selling Natureview yoghurt may change the brand-value perception of the consumer by reposition the brand of Natureview in the less exclusive supermarkets. It may lose its perceived value as a high-value natural yoghurt and instead be seen more as an ordinary yogurt. Customers that bought Natureview from healthy foods retailers may instead buy Natureview from the supermarkets at lower prices, hence reducing the volume of sales through healthy food retailers. If the company stays in healthy foods markets only then the company misses out on huge sales volumes and profits. 5. What action plan should the company pursue? What changes in the current marketing mix, sales, brand, and channel partner arrangements do you recommend in order to implement the action plan? Natureview should choose the option to enter the supermarkets segment because of its investors’ demands. The venture capitalists’ decision to cash out, has forced Natureview to court more agreeable investors. In order to get the right class of investor, Natureview must increase its revenues to $20 million. Entering the supermarket segment suits the company best because this plan provides the highest possibility of achieving Natureview's sales revenue targets. Natureview also gets access to a larger base of yogurt consumers through this strategy. Even though the marketing and channel development costs will be high at first, this option provides the best available plan for achieving their short term revenue targets.

Article on Statue of Liberty Awaits and Analysis

Statue of Liberty Impatiently Awaits Repairs On November 30 2012, New York’s, Statue of Liberty, was brutally disturbed by Mother Nature powerful waves, Sandy. Hurricane Sandy has made an impact on the grounds of The Statue of liberty worth about $56 Million. About 75% of the island flooded, damaging the island, but the statue itself emerged unscathed. Up till today, the New York Harbor landmark still remains closed as workers repair the damage wreaked on Liberty Island.With money being tight for the repairs there will be little amounts left for the repairing damages of the retail stores and other commercials on the island. Not only did the president of the Statue lose a great deal of money, but so did the market, retail and concession owners as their business literally goes down the drain. With furious tourist along with this disaster concludes to the question of, when will New York’s Statue of Liberty reopen? Analysis The main focus of the article is the reopening con cern of, The Statue of Liberty.This article clearly demonstrates a global interaction among tourism. Many tourists are furious and extremely disappointed that they will have to further wait till the release date for the reopening of Liberty Island. However, this occurrence does affect many Canadians -Canada, being a French/English country acquires many tourists that love visiting the beautiful gift from the French to the Americans, Ms. Liberty. Though, this does not only affect Canadian tourists; but all tourists who wish to see the beautiful Statue of Liberty, presently. ?

Thucydides vs. Plato - 1598 Words

Paper about Thucydides versus Plato on the nature of the Good Life 1: Thucydides versus Plato on the nature of the Good Life. Some have claimed that Thucydides is making empirical claims, whereas Plato is making normative claims. Is that true? Support your answer in your paper. Plato and Thucydides together had strikingly dissimilar views on their tactic on the good life. Many have demanded that Plato is making normative rights, whereas Thucydides has made empirical claims. Lets first take a look at Plato. Platos philosophy on the decent life was based on the confidence that all has an objective or use that is classically suited for asset, beauty, fairness, and excellence of the exact thing, and all will depend on the conclusion†¦show more content†¦Such an account we find chiefly in the Rules and Phaedrus, nonetheless also indirectly in the Timeous. On the additional hand, in hominid beings the depth is also distinctly moral, a self-ruler that systematizes its needs so that it can truly love understanding. The rank of Platos rights and arg umentation about individuals with incapacities is that this argumentation quantities to a justification founded upon a logical logos or reasoned quarrel rather than through a plea to mythos or approximately other socially built cultural objects. 2: Write a 750-word paper on the biblical view of science, technology, and the business world. Back up your conclusions with examples from your reading. How do you think the eighteenth-century world that gave rise to the Utilitarian reacted to the biblical view? The marvels of contemporary science are overwhelming to see and to use. This very episode is only likely by the processer and the Internet, surely two of the utmost creations of the 20th Century. There is no discipline or technology that inside itself is also bad or decent (moral or ethical). The discipline of the atom can be rummage-sale to generate power for thousands of people or it can be rummage-sale to kill and mutilate thousands in a horrifying way. The science of smallpox can eliminate it after existence or unleash scar and death. The automobile stretches great liberty to people around the biosphere, nonetheless also kills tens of thousands and hurts far more.Show MoreRelatedThucydides vs Plato Essay773 Words   |  4 PagesThucydides versus Plato Thucydides versus Plato on the nature of the Good Life Plato and Thucydides both had strikingly different views on their approach on the good life. Some have claimed that Plato is making normative claims, whereas Thucydides is making empirical claims. Lets start by taking a look at Plato. Platos theory on the good life was based on the belief that everything has an objective or use that is typically suited for virtue, beauty, justice, and excellence of the preciseRead MoreEssay about Thucydides vs Plato2008 Words   |  9 PagesCompare and contrast Thucydides’ and Socrates’ analyses of the fate of Athenian democracy in war, of why the Athenians went to war, and of how and why they failed. The Peloponnesian War was the turning point in Athenian hegemony in Ancient Greece. It was fought in 431 B.C. between the Delian League, led by Athens, and the Peloponnesian League led by Sparta. According to Thucydides, Athens’ imposing hegemonic status and its overwhelming quest for more power made the Peloponnesian War and Athens’sRead MoreThucydide vs Plato on The Good Life Essay1927 Words   |  8 Pagesï » ¿ Thucydides Versus Plato: Differing Views of the Good Life What is the true nature of the Good Life? Is it living life with concern for only oneself despite the possible consequences of ones action on others? Or might it involve self-sacrifice in effort to do what one feels is right or just? Is it descriptive, or perhaps prescriptive? Two prominent Greeks, Thucydides and Plato, began providing answers to these questions over 25 centuries ago as they analyzed and wrote critically aboutRead MoreA Biblical View of Science, Technology, and Business: Do Utilitarian’s Agree with These Biblical Views?1835 Words   |  8 PagesEducation Inc., 2004. Print. Thucydides’ Vs. Plato: The Good Life Two prominent Greeks, Thucydides and Plato analyzed and wrote critically about the ethical implications of life. Both philosophers had very differing perspectives on the nature of the Good Life. Some people believe that Thucydides made empirical claims, whereas others believe that Plato made normative claims. Each individual stated their own opinion on how one can achieve the Good Life. Thucydides, a general of the Athenian armyRead More Aristotelian Ethics and its Context Essay6933 Words   |  28 Pagesthe navy. These experienced men, it must not be forgotten, were free to attend Assembly meetings at any time, whether in or out of office. At least half the Athenian multitude deciding from ignorance on matters of state, a favorite target of Thucydides and Plato and many modern historians, thus melts away on close examination. . . (74-75). [W]e must concentrate our minds and our imaginations on a political system without modern parallels: there were no structured political parties and there was