Analysis of the Critical Theorists View on Domination Term Paper

Analysis of the Critical Theorists View on Domination - Term Paper Example The Concept of Domination Due to the radical perspective of the critical theorists, the social notions presented had effects that can be attributed to the concept of domination. Domination is defined as a form of influence to an individual that results in the confirmation of goals, purposes, and actions to what had been prescribed or dictated (Held, p.149). This can affect the society in terms of different aspects that comprise the social institutions such as the culture industry aspect, the technology and consumption aspect, the nature of corporate capitalism, and the authoritarian personality. Each of these components can affect the manner by which a society functions, thus, these are included in the essential factors within the critical theory (Craib, 1992; Miles, 2006). Domination is the main concept that links the different points of views of the different advocates of the critical theory but is considered as the uniting factor in the critical theory. ...210). Due to the differe nt views of the critical theorists, the whole perspective of the group regarding domination is composed of the different components. Domination and the Culture Industry The view of domination in relation to the culture industry is the main perspective of Max Horkheimer and Theodor Adorno. It explores the role the nature of the culture which according to them is a ‘capitalist industry.’ This can be attributed to the fact that what is termed as enlightenment can be considered as mass deception. This is due to the fact that capitalist industry dominates the culture. Thus, instead of triggering a check and balance effect to the dominating effect of the capital, the interactions within the society such as work and even leisure is completely controlled (Szeman and Kaposy, 2010, p.40). The theory perceives the society dominated by the capitalist industry to be in a vicious cycle. Upon looking at the said perspective, it is clear that it is one of the reasons that the critical theory is considered radical because it questions the whole social structure.

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS Essay

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS - Essay Example Netflix was actually formed with the idea to provide Rental DVDs to customers without taking any charges from the customer for returning the DVDs late. Initially the company was taking late charges from their customers but after two years, Netflix changed their strategy and no late payment was charged for returning the DVDs late. The company also introduced the subscription services in which customers could select 4 movies rentals per month for a fee i.e. $15.95 per month. After few months, company offered unlimited plan for rental DVDs in which subscriber can have as many DVDs as they like for only a flat fee $19.95 per month. This scheme led to the success of company and its website volume grew by more than 300 percent. Company also made IPO of 5.5 million shares to raise capital of $82.5 in 2002 in order to expand its business. In the mid of 2011, Netflix changed its pricing and service structure. The company separated the two businesses i.e. DVD rental business and online video streaming with new enhanced price. Formally, company used to charge flat rate $10 per month for both the services. However the new pricing structure brought $8 for each service which collectively costs $16 for subscribers who were using both services. The situation had become worse when almost 1 million subscribers left Netflix’s services and its stock price fell down from $298 to $63 within few months (Netflix b). The CEO of the company, Reed Hastings, found that the root cause of the problem was ineffective communication with customers. He admitted that the company did not clearly mention the reasons of new policy to its subscribers (Netflix c). However, the increasing competition has been a real concern for the company and with the growing market and increasing marketing budgets and campaigns of competing firms, Netflix h as been facing threats from the competitors. In addition to this, competitors have been able to attract customers of Netflix by offering